evc

The agent workspace for marketing operators.

42 commands. 12 hooks. 3 modes. 4 starters. One setup.sh.

An opinionated marketing agent system for Claude Code. Clone it, configure it, run /project:monday to start your week.

What this is

EVC is a folder. Inside it:

Every command is a markdown file. Every hook is a shell script. The workspace is just files — fork it, read it, change it.

Quick start

• Pick your industry (Web3, SaaS, E-commerce, Generic)
• Fill in 5 required variables
• Done — 42 commands installed, 12 hooks wired

Then open Claude Code in the directory:

Pipelines

Blog Engine (per article)

Human gates at every decision point. The system drafts, you approve.

The brand brain

brand/canon-rules.json is the single source of truth:

Every command reads it. The canon-guardrail hook blocks violations before they ship. The canon-changelog hook snapshots every edit to brand/canon-history/. Run /project:canon-diff to see what changed and when.

Hooks

12 shell scripts that fire on Claude Code events. You don't call them — they run automatically.

Configuration

Industry starters

Pre-filled configs in starters/:

• web3.env — crypto compliance, community-first, Discord
• saas.env — LinkedIn-heavy, case studies, product-led
• ecommerce.env — product launches, seasonal cadence, conversion
• generic.env — baseline for anything else